A logo is one aspect of any blog or a company’s commercial brand which is used to identify different sites or blogs or a particular brand. Its shapes, colors, fonts, and images usually are different from others in a similar market. In this competitive world, it is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it.
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.